Its a Euro game so the historical theme is more of a backdrop than in depth. The "board" comprises of a grid of Guild cards that are added to every 3 rounds expanding the playing surface from the top and to the right (depending on the position of the Beadle pawn) and only a random subset of the available Guild cards are used each game providing infinite variety every time the game is played. Guilds of London is primarily an area control game with points scored when you achieve the required majority control for each guild, although there are also Coin cards with end game bonus scoring that you pick up throughout the game and can be key to winning the game in the final analysis.So all in all I think that Guilds of london offers a particular blend of familiar game mechanics that will provide a varied, interesting and challenging game experience well worth an hour of anyone's time. If I had a personal preference at all it would be for a little more historical theme injected into the game. It also has the promise of being a cracking looking game if the final offering realises the substantial potential of the play test art at all. I am definitely looking forward to picking this up when published which I understand may be in the first half of next year.