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influence : The Psychology of Persuasion
$23.49
NewCondition BKF3436
18 23.49
9780061241895

influence : The Psychology of Persuasion

$23.49
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29 July 2019 - 5 August 2019

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Product Description

influence : The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion., His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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