A who's who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the `why' and the `how to' of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition:A streamlined structure to guide readers step-by-step through the research processSubstantial new section with 4 chapters on how to collect and analyse online dataA new chapter on reflexive ethnographyMore hands-on advice on how to conduct research at every stage, making this a perfect field handbook Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project., Available with Perusall-an eBook that makes it easier to prepare for classPerusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.