View Cart (0)
STAR WARS JEDI FALLEN ORDER
Small Data : The Tiny Clues That Uncover Huge Trends
Currently Unavailable

Want to know when this item is back in stock? enter your email address below and we'll let you know when it's available to order!

Currently Unavailable
  • FREE shipping on orders over $60
  • Player Points Customer Rewards
  • Safe, secure checkout
  • Easy, hassle-free returns
Secure payment options.
Visa
Mastercard
PayPal
American Express
$Price drop notifications

Product Description

Small Data : The Tiny Clues That Uncover Huge Trends

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges., In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories., It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Why Buy From Us?

Free shipping on orders over $60

Choose how fast you receive your order with the multiple delivery methods we have to offer.

Learn More

We have great customer service support.

Our main focus is to provide the best customer service possible to our community.

We're here for you.

We reward you on every purchase.

Every time you make a purchase at nzgameshop.com we give you 2.5% of the price you paid back in Player Points

See even more reasons

A trusted retailer in the industry.

For 15 years we have been working our hardest to ensure that our customers and suppliers can trust us.

Leave a Review

You need to be logged in to leave a comment.
Please log-in or if you have not yet got an account with us, you can register here.

Lightning Deal

Nintendo Switch Lite Carry Case

Nintendo Switch Lite Carry Case

Now $23.99
“Constantly recommending to all my friends to use this as their one stop gaming and geek online shop!”
— B. Blakemore
nzgameshop.com

Related

Loading

Special Offers View all

Loading

Top Sellers View all

Loading

Price Drop Notification

Want to know when Small Data : The Tiny Clues That Uncover Huge Trends drops below a certain price? Enter your email address and price below and we'll let you know when it drops below that price!

Hey! Stay with us...

Small Data : The Tiny Clues That Uncover Huge Trends
Currently Unavailable