This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Choose how fast you receive your order with the multiple delivery methods we have to offer.Learn about our delivery options
Our main focus is to provide the best customer service possible to our community.We're here for you
Every time you make a purchase at nzgameshop.com we give you 2.5% of the price you paid back in Player PointsSee even more reasons
For 15 years we have been working our hardest to ensure that our customers and suppliers can trust us.Learn more about us
Want to know when How Brands Grow: What Marketers Don't Know by Byron Sharp (Hardback, 2010) drops below a certain price? Enter your email address and price below and we'll let you know when it drops below that price!
Why over half a million customers stay with us...
Please note that this address is not for correspondence or product returns. If you would like to contact us, please use the form on the contact page.