View Cart (0)
Borderlands 3
Made to Stick: Why some ideas take hold and others come...
$16.49
NewCondition BKF3546
235 16.49
9780099505693

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)

$16.49
Earn 413 Player Points worth $0.41

Estimated Delivery:
27 September 2019 - 4 October 2019

Please allow an additional 2-3 working days before dispatch.
In stock
1
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
OR
  • FREE shipping on orders over $60
  • Player Points Customer Rewards
  • Safe, secure checkout
  • Easy, hassle-free returns
Secure payment options.
Visa
Mastercard
PayPal
American Express
$Price drop notifications

Product Description

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour., At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Why Buy From Us?

Free shipping on orders over $60

Choose how fast you receive your order with the multiple delivery methods we have to offer.

Learn More

We have great customer service support.

Our main focus is to provide the best customer service possible to our community.

We're here for you.

We reward you on every purchase.

Every time you make a purchase at nzgameshop.com we give you 2.5% of the price you paid back in Player Points

See even more reasons

A trusted retailer in the industry.

For 15 years we have been working our hardest to ensure that our customers and suppliers can trust us.

Leave a Review

You need to be logged in to leave a comment.
Please log-in or if you have not yet got an account with us, you can register here.

Lightning Deal

Sudden Strike 4 Complete Collection Xbox One Game

Sudden Strike 4 Complete Collection Xbox One Game

Now $48.99
“I love nzgameshop for board games, t-shirts, and all sorts!”
— Lynda C.
nzgameshop.com
Loading

Price Drop Notification

Want to know when Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008) - nzgameshop.com drops below a certain price? Enter your email address and price below and we'll let you know when it drops below that price!

Hey! Stay with us...

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath (Paperback, 2008)
OR