This is a great price of the Skylanders Starter Pack, and your kids will love it. It has decent replay value due to many collectibles and hidden areas, and the whole package has a fantastic level of care and attention to detail. The game characters are likable and funny, and the entire game just oozes charm. It's aimed at the younger market, but as an adult gamer, i loved the idea of the physical figurines appearing in the game when you put them on the portal peripheral, and i thoroughly enjoyed the gameplay. There are parts of the game that require characters with different elemental powers to unlock, so any kids you buy the game for will likely want more figurine characters, however, you only need one of each of the 7 elements to see the whole game, so 4 more figurine characters than this starter pack has (there are over 30 figurines available). I particularly loved the co-op aspect of Skylanders, where you can put two figurines on the portal, and have 2 people playing the game helping each other out. Overall, i found Skylanders to be a rich, detailed game, with adorable characters and vibrant graphics. Well worth it for kids of any age!